At UEFA EURO 2012, FSE ran Fans’ Embassy services in all eight host cities under the motto “RESPECT Fan Culture” with the aim to promote positive and peaceful fan culture and thus to contribute to a festive atmosphere at UEFA EURO 2012. FSE provided travelling fans with all the necessary information, assistance and services and also encouraged interaction between local community and international fans, as well as fans and authorities.
The RESPECT Fan Culture project focused on establishing Fans’ Embassies by fans for fans: meeting, exchange and service points in an open structure in which specific information and/or support were provided to football fans and tournament visitors. Stationary Fans’ Embassies were set up in each host city. There were also 14 mobile Fans’ Embassy teams formed by professional fan workers or social workers from the participating countries that followed the fans to their whereabouts in the cities, camp sites etc.
The production of independent fan guides was key factor of the success of the Fans’ Embassies – multilingual material providing most important practical information to the international fans and tournament visitors. The fan guides are available as a print publication, as well as interactive online portal containing all basic information in the languages of the participating teams. The official Respect Fan Culture Report of the FSE Fans’ Embassy Division on the work at UEFA EURO 2012 in Poland & Ukraine can be downloaded here.