Fanguides

The provision of general and fan-specific information is essential for football supporters abroad. Printed and online FanGuides have proven to be the most suitable tool for the dissemination of information in past tournaments.

Printed FanGuide

The printed FanGuide can be either a national FanGuide or a local FanGuide published in each host city. The national FanGuide can include parts from the local FanGuides. Alongside fan-specific information about European fan cultures and insider tips about the local sub-culture it should feature convenient information on issues like travel and accommodation, eating, drinking and going out, including leisure activities for different target groups such as homosexual fans. Fan Zones and alternative places to watch the games are also very important topics to bear in mind, as well as local and stadium regulations and security measures. Not to forget that all FanGuides should also always contain information about accessibility for disabled supporters. In order to provide the latest information it should be published shortly before the World Cup or the European Championship.

Online FanGuide

The internet represents an enormously important - if not the most important - communication platform for football fans all around the world. An internet platform is unrivalled for the delivery of new information and - due to its interactivity - for speed of response to enquiries. At each major football tournament an interactive, online FanGuide should be launched in cooperation with fan clubs and Fans’ Embassy initiatives on the utmost and most up-to-date fan-specific topics. Social networks such as Facebook and Twitter should be used as additional tools, too.

Both online and printed FanGuides should be available in several languages, in the best case in English and all official languages of the host and participating country/countries. Language and design of the FanGuides should be attractive for the supporters.